It’s a rather enjoyable paradox of a track, that’s for sure. The vocals invite favourable comparisons with Robert Smith and Siouxie Sioux, the dark undertones and sense of fearsome yet brooding undercurrents delivering an air of post-punk abandon.
It’s allied with an arrangement and melody that are both rousing and touching, the chords and melody feel as if designed to get the listener emotionally involved with the song and its lyrics, to create not just motion, but emotion too.
The track is an anthem of sorts, not one to stir the pride or patriotism of those listening, but more about exciting the passions that lie within and wanting to direct them to a more peaceful, nobler cause.
Speaking about Half Pure, frontman Haydn Park-Patterson says: ‘The track is our commentary on the fake and shallow aspects of our society that we all encounter and partake in. It’s a lament about the frustration of existing inside our plastic WW3.”
Photo by David East