New Music: Loreen – Is It Love

Published On: October 27th, 2023|

For a track that runs to just over two minutes, Is It Love by two-times Eurovision winner Loreen packs a substantial emotional and sonic punch. While previous releases Tattoo and Euphoria may dominate public consciousness for now, this song shows that Loreen has much more to offer fans of song-driven pop.

A blend of modern Berber rhythms, Europop, and Spanish guitar, it creates the perfect sensation of movement and melancholy for Loreen to explore how love and heartache co-exist. And the vocals? It’s Loreen, so you can expect – and get – a performance packed with feeling and a vocal range that is akin to an instrument in itself.

Reveals Loreen about the song, “Is It Love was born from a place of seeking clarity, it’s a song describing and contemplating a love that’s so deep but at the same time filled with confusion.”

“It’s about realising that to create a deeper understanding of yourself you need to accept the duality of life, that distortion and clarity goes hand in hand and are equally as important. And to experience the depth of true love, both to the self as well as to others, you have to accept and experience the depth of pain.”

Is It Love is out now and can be stream on all major digital outlets including Apple Music, Deezer, YouTube, and Spotify. Head to Facebook and Instagram for other streaming options and news on Loreen.

Loreen embarks on a European tour this winter starting in Dublin on the 7th of November. Other shows include stops in Glasgow and London as well as another fifteen dates across Europe before an undoubtedly triumphant finish in Paris, France on the 5th of December.