New Music: MOR – Where Does It Go (No, Yeah, I Don’t Know)

Published On: March 29th, 2025|

An evocative and thoughtful title, Where Does It Go? (No, Yeah, I Don’t Know) by Swedish outfit MOR also captures much of the message of the lyrics.

With a barnstorming torch singer style vocal delivery by GRANT, it brings to mind 60s singers like Barbara or Dusty Springfield, a poised but passionate sound that draws out the agony and lost ecstasy of the lyrics.

The arrangement also leans into the retro side of trip-hop and electronica, fittingly for a song the band discloses is “A song about finding and then losing a love. What should you do with all that love you have?”

Learn more about MOR on their Facebook and Instagram channels. Where Does It Go (No, Yeah, I Don’t Know) is from the band’s Kick Off album and can be heard on Apple Music and Spotify.